Growing Ireland encourages people to grow their own vegetables. What they say is that you just need a bit of soil to make a huge difference for the environment.
We've decided to use the media to translate this message to the consumer using only a teeny part of it. The consumers are directed to the website where they can findd al the informations and lots of tips to grow their own food even if they don't have a garden.
PRESS AD
Double page press ad carrying the message : You don't need much space to plant a seed. 48 SHEET
We only use a small part of the 48 sheet.
We only use a small part of the 48 sheet. 6 SHEET
Illuminated 6 sheet with upper portion blacked out.
Illuminated 6 sheet with upper portion blacked out. DM
Self-Mailing, concertina - style DM piece. Made from watercress seeded lotka paper and printed with soy ink. Due to the absorbency of the paper, the watercress seeds will be able to sprout in around 10 days, when placed in water.
The ad mobile is a toy version of the real ones. We would use toys trucks to carry the message and we would place them in the city for example in pubs.DILLON ELLIOT + AB / SHORTLISTED
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